2 DAY PHOENIX EVENT PLANNING CERTIFICATE PROGRAM
February 9-10, 2019
1:00 PM-4:00 PM
7401 North Scottsdale, Scottsdale, AZ 85253
EARLY REGISTRATION FEE $495
PRICE INCREASE JANUARY 1, 2019 $995
INCLUDES ENROLLMENT, TRAINING, WORKBOOK, ASSESSMENT, AND EVENT PLANNING CERTIFICATION. THE TRAINING COURSE TAKES PLACE FOR TWO DAYS FROM 1:00PM-4:00PM
Whether you are new to event planning or a seasoned pro, the Correlations accelerated Event Planning Certificate Program offers you the opportunity to expand your knowledge and skills within this growing industry. If you want to explore a new career opportunity or become more confident in your abilities; if you’re seeking help with planning a single birthday party, meeting, or fundraiser; or if you want to find out how to grow your career in the event industry; this program is for you! After completing this program, you will become a Certified Event Planner (CEP) and you can join thousands of other professional event planners in elite event planning organizations.
The course requires 1 homework assignment and an assessment. The assignments are completed in either Word, Excel, or Power Point and should not exceed 2-4 pages of text. Students are encouraged to prepare their assignments as if they are going to give them to their employer or a potential client. The assessment consists of 10 critical thinking questions.
The registration fee is $495 per individual participant. Registration includes two days of training, course workbook, supporting materials, and certification. The fee is non-refundable or transferrable.
10 major aspects of Professional Event Planning & Meeting Planning are covered during the course.
Introduction to Special Events
Learn how to plan successful special events such as receptions, grand openings, and theme parties. We will provide you with the basic guidelines and tips you need to identify the purpose of the event, define the event’s format, select a location, and develop event activities.
Meeting Planning Basics
You have been given the responsibility of planning an event. Let us show you where to begin. By learning just a few of the basic concepts involved in planning or coordinating a meeting, you can ensure a smooth running event. We will provide you with valuable resources for finding information, checklists, and event vendors. We also give you information about career opportunities in the event planning industry.
Food and Beverage Planning
Learn how to enhance your programs with successful food and beverage planning. We will explain policies and guarantees. We will also provide formulas for order pricing, tips on menu planning, and how to plan for special menus and theme parties. We will teach you how to effectively communicate with catering staff, how to read contracts and confirmations, and on-site coordination guidelines.
Event Marketing and Promotion
Effective marketing and promotion to your audience is critical to your event’s success. You will learn several marketing tools and techniques, and how to use them to your organization’s advantage. You will get practical strategies in creating an event marketing communication action plan before, during, and after your program.
Site Selection & Negotiation
Selecting a location is a complicated process involving more than just booking rooms or choosing menus. We will cover how to make the initial contact with a site, what to negotiate, effective site inspection, how to contract with a site, cancellation clauses, and ADA requirements.
Financial Management of Meetings and Events
Creating a budget and developing a plan to implement it are essential for the success of any meeting or event. Participants will learn how to forecast revenues and expenses, how to prepare spreadsheets, cost control, and profit and loss analysis. Bring your calculator if you are ready to dive into the core of professional event planning!
Starting your Own Business in the Meeting and Event Planning Industry
When is the best time to start your own business? Think you have what it takes to succeed? We will explore the basics in building an event business, from building your reputation and potential client base, to effective marketing, available resources and the necessary steps to help you succeed.
Sponsorships and Fundraising
Learn how to generate multiple revenue streams, design and sell corporate sponsorships, and get free Marketing and Public Relations for your events.
Social Media in Event Marketing and Planning
Learn how to use Social Media to increase attendance at your meeting or event. A lack of event marketing is the number one reason why events fail. Marketing starts months prior to the event with announcing. During the event you can continue to market to those who couldn’t make it. After the event you can promote your next event.
Event Portfolio Tips
Learn how to create a portfolio with or without experience by using the tools and resources obtained in the Event Planning Certificate Program.