Digital Marketing Training in Bethesda, MD for Beginners | SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMO (Social Media Optimization), SMM (Social Media Marketing) Training

Digital Marketing Training in Bethesda, MD for Beginners | SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMO (Social Media Optimization), SMM (Social Media Marketing) Training


This Instructor-led LIVE Digital Marketing training course will be provided for a total duration of 16 to 32 hours spread across 4-8 weeks by our highly professional Digital Marketing trainers. 


This Digital Marketing training course will cover SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMO (Social Media Optimization), SMM (Social Media Marketing) and more. 


The first 8 sessions will cover most of the topics in the course outline, time permitting.


The next 8 sessions will cover each topic in course outline in additional detail with more in-depth, comprehensive and intensive training with additional practical examples and Practical Hands-on lab exercises. 






Course Schedule for First 8 sessions (First 16 Hours)






Course Schedule for Next 8 sessions (Next 16 Hours)



  • Weekdays October 7 – October 30, 2019 US Pacific Time

  • The class sessions will be held – Monday, Wednesday every week

  • 6:30-8:30 PM US Pacific time, each day.


View Detailed Weekly Training Schedule at the bottom of this event listing.






Course Objectives



  • Comprehensive knowledge of Digital marketing.

  • Learn about Digital marketing tools and technologies.

  • Learn about branding and sales.

  • Reporting and tracking Metrics.

  • How to design digital marketing tools and online customer experience.

  • How to manage social media – Facebook, Twitter, LinkedIn, etc.






Who should attend


This class can be taken by marketing, website marketing, Social media professionals.






Prerequisites



  • Basic knowledge of computers, internet browsing, 






Course Outline          


1. Introduction to Digital Marketing



  • What is Digital Marketing?

  • Why Digital Marketing?

  • Digital Marketing platforms?

  • Digital Marketing Strategy

  • Types of Digital Marketing – Organic & Paid

  • Digital Marketing VS Traditional Marketing

  • How is it different from traditional marketing?

  • ROI between Digital and traditional marketing?


2. Understanding the Website



  • What is a website

  • Types of websites?

  • Static Website

  • Dynamic Website

  • E-Commerce Website

  • Domain Booking

  • Web Hosting Purchase

  • Website Architecture


3. Website Creations



  • Blogger

  • WordPress


4. Keyword Selection Strategies



  • Keyword Analysis

  • Keyword Competition


5. Search Engine Optimization (SEO)



  • What is SEO?

  • How do search engines work?

  • SEO Tools

  • Web position Analysis

  • Competition Analysis

  • Google Algorithms and Update


6. On Page Optimization



  • Title Tag

  • Meta Description

  • Meta Tags

  • Canonical form

  • Alt Tag

  • Anchor Text

  • Header Tag

  • Robots.txt

  • Xml Sitemap

  • Redirections ( 301, 302)

  • 403 Forbidden

  • 404 File Not Found

  • Webmaster

  • Google Analytics


7. Offpage Optimization



  • Search Engine Submissions

  • Backlink Submission

  • Social Bookmarking

  • Classified Submissions

  • Article Submissions

  • Content Marketing

  • Image Marketing

  • Video Marketing

  • Video Strategy

  • Event Creations

  • Question And Answers


8. Social Media Optimization (SMO)


9. Facebook



  • Profile Creations

  • Creating groups and pages

  • Tips and Guides

  • Posts And promotions

  • Events Creations

  • Video Marketing

  • Promotional Techniques

  • Integration Techniques


10. Twitter



  • Set-up and usage

  • Tips

  • Promoted Tweets

  • Video Marketing

  • Promotional Techniques

  • Integration Techniques

  • Analytics


11. LinkedIn



  • Profile Creations

  • Company Page Creations

  • Tips and Guides

  • Linkedin posts

  • Linkedin promotions

  • Linkedin Groups

  • Video Marketing

  • Promotional Techniques

  • Integration Techniques


12. Instagram



  • Integration Techniques

  • Promotional Techniques


13. Search Engine Marketing (SEM)


14. Introduction to SEM


15. Google Adwords



  • Search Advertising

  • Display Advertising

  • Mobile Advertising

  • Video Advertising

  • Shopping Advertising

  • Report generation


16. Google Adwords Express



  • Setup

  • Google Mapping Ads


17. Bing Ads



  • Setup

  • Marketing


18. Social Media Marketing (SMM)


19. Introduction to SMM


20. Facebook



  • Sing up

  • Payments Methods

  • Paid Promotion

  • Video Ads

  • Event Marketing


21. Twitter



  • Set-up and usage

  • Tips

  • Promoted Tweets


22. LinkedIn



  • Setup Paid Ads

  • Linkedin Post promotions

  • LinkedIn Paid Campaigns


23. Affiliate Marketing



  • What is Affiliate Marketing

  • Components of Affiliate Marketing

  • Affiliate marketing types

  • Affiliate marketing tools

  • Earning Techniques


24. Email Marketing



  • How Email Marketing Works?

  • Types of emails

  • What to write

  • How to write

  • list creation

  • Creating e-mailers

  • Tracking emailers

  • Create Template

  • Reporting


25. Mobile App Promotions



  • Android Apps

  • iPhone Apps

  • Marketing Strategies

  • Marketing Tips


26. Certifications



  • Google Partners

  • Search Advertising

  • Display Advertising

  • Mobile Advertising

  • Video Advertising

  • Shopping Advertising

  • Google Analytics

  • Social Media Marketing Certification


27. Reporting



  • Google Webmasters

  • Google Analytics


28. Tools



  • Alexa

  • VIDIQ

  • AddThis

  • Pinterest

  • MOZ


29. Youtube Marketing



  • Youtube Channel Setup

  • How to Rank and Optimize Youtube Videos

  • How to get more views and Subscribers

  • How to Promote Your Youtube Channel

  • How to boost your Business with youtube Channel

  • Learn to Edit VideoLearn ways to Make Money from Youtube

  • How to Setup youtube Premiere

  • Youtube Earning

  • Youtube Advertising


30. Online Earning Types


31. Google Adsense



  • Content Marketing

  • Video Marketing


32. Affiliate Marketing


33. Freelancing


34. Entrepreneur                           


  


                                                  


Detailed Weekly Schedule for First 8 sessions (1st 16 Hours)


Please click on each of the links below to find out your local date and time for the training sessions




Detailed Weekly Schedule for Next 8 sessions (Additional 16 Hours)


Please click on each of the links below to find out your local date and time for the training sessions





                                                                       


Refund Policy



  • All Sales are Final. There are no Refunds.

  • If a student is not happy with the training experience, we strive to listen, take the feedback and implement honest and sincere measures to meet and exceed student expectations.

  • If a class is rescheduled/cancelled by the organizer, registered students will be offered a credit towards any future course




 Training FAQs